Hi there!

I'm a UX designer & researcher with a focus on website- and app-optimization. I like to call it: UX optimization.

My goal is to make useful, usable digital products, that look good. In close collaboration with product owners and taking into account the business strategy and brand identity.

I work for Accell Group (the largest bike manufacturer in Europe). Living and working in Amsterdam, The Netherlands.

And this is what I look like:

Kamil van Buuren - UX designer and researcher

(All credits for the photo go to my cousin, photographer, cameraman and steadicam operator: Erwan van Buuren.)

What's this site?

This is where I will gather some of my UX design work and UX research activities, that I think are worth sharing.

This is also where I will write blogs. For example about a question a lot of people have: What is UX?

And there's also a story about how I got where I am now.

June 29th, 2021

New website for Sparta (bikes)

The new spartabikes.com has been launched!

Just like raleigh.co.uk and lapierrebikes.com, it's built with the in-house developed platform that we call 'Accession'. That's a fully headless platform which uses Storyblok for (headless) content managent, Shopware for (headless) e-commerce ...

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UX optimization

UX design and research - UX optimization

Ordering tickets online

A hilarious sketch by Michael Mcintyre on an online user experience when booking tickets. It illustrates common UX issues in a very funny way :-)