Hi there!
I'm a UX designer & researcher with a focus on website- and app-optimization. I like to call it: UX optimization.
My goal is to make useful, usable digital products, that look good. In close collaboration with product owners and taking into account the business strategy and brand identity.
I work for debijenkorf.nl (a Dutch luxury warehouse). Living and working in Amsterdam, The Netherlands.
And this is what I look like:
(All credits for the photo go to my cousin, photographer, cameraman and steadicam operator: Erwan van Buuren.)
What's this site?
This is where I will gather some of my UX design work and UX research activities, that I think are worth sharing.
This is also where I will write blogs. For example about a question a lot of people have: What is UX?
And there's also a story about how I got where I am now.
Google: debijenkorf.nl ranks 3rd in NL on mobile usability of registration & conversion!
There are those proud moments in the life of a UX-er and this is one of them.
After 2 years of hard research & design work, with a fierce 'mobile first' approach, our new checkout launched by the end of 2017 (more about redesigning the checkout of debijenkorf.nl).
And now...
UX optimization
Ordering tickets online
A hilarious sketch by Michael Mcintyre on an online user experience when booking tickets. It illustrates common UX issues in a very funny way :-)