Hi there!
I'm a UX designer & researcher with a focus on website- and app-optimization. I like to call it: UX optimization.
My goal is to make useful, usable digital products, that look good. In close collaboration with product owners and taking into account the business strategy and brand identity.
I work for Accell Group (the largest bike manufacturer in Europe). Living and working in Amsterdam, The Netherlands.
And this is what I look like:
(All credits for the photo go to my cousin, photographer, cameraman and steadicam operator: Erwan van Buuren.)
What's this site?
This is where I will gather some of my UX design work and UX research activities, that I think are worth sharing.
This is also where I will write blogs. For example about a question a lot of people have: What is UX?
And there's also a story about how I got where I am now.
March 9th, 2021
New website for Lapierre
The new lapierrebikes.com has been launched!
Just like raleigh.co.uk, it's built with the in-house developed platform that we call 'Accession'. That's a fully headless platform which uses Storyblok for (headless) content managent, Shopware for (headless) e-commerce ...
UX optimization
Ordering tickets online
A hilarious sketch by Michael Mcintyre on an online user experience when booking tickets. It illustrates common UX issues in a very funny way :-)