Kamil van Buuren

Research-wise I do

• AB-testing
• Analytics analyses
• Benchmarking
• Customer journey mapping
• On-site feedback gathering/ surveys
• Persona creation
• Session recording analyses
• Taxonomy research (online and offline card sorting)
• Usability testing ('in-stores guerilla-usability-testing')

UX research, for me, is about...

• doing user-research, in order to discover and understand the wishes, needs, expectations, goals and behaviors of the people that are (going to be) the users of your digital product...
• ...to be able to design the digital product being used and (thus) the experience people have, while using it...
• ...in order to make it as easy/ enjoyable as possible for the people using the products, to reach the goal they had in mind when they started to use the product

Tools

• Evernote
• Excel (also Google Sheets)
• Google Analytics
• Inspectlet/ Hotjar
• JIRA
• Optimal Workshop
• Usabilla
• Visual Website Optimizer/ Optimizely

And always looking for new ones, of course :-)

Process

Roughly, there are two ways I do UX research:

1. There's a business-need or a user-issue that 'suddenly turns up' (e.g. via stakeholders)
2. Ongoing research, scanning the data in the tools mentioned above, looking for things that may be user-issues or business-opportunities

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