February 23rd, 2017

UX for real-life products: cars

As I wrote earlier, in my post 'What is UX?': UX as a concept is not new. It has been around for years. Maybe not being called 'UX', but the idea is the same. As an example, I use the fact that e.g. BMW works hard on tweaking the sound of the car-doors closing.

And then, today, I ran into this podast-episode by Twenty Thousand Hertz, illustrating just that. Enjoy :-)

October 10th, 2016

Google ranks 9th in Europe for mobile UX!

And that's a huge compliment for a UX-er working on :-)


Read more at Mastering Mobile at the EMEA Performance Summit.

April 28th, 2016

Integrating UX in agile development @

My colleague and friend Wouter Brackel and I were greatly honoured to share our experiences with the Ladies that UX Amsterdam, on April 21st, 2016 @ Rockstart in Amsterdam.

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January 28th, 2016

What is UX?

There are a lot of definitions of ‘UX’ floating around. Sometimes it seems as if it's some ‘magic stuff’ you sprinkle over a flow or design that will make it user-proof. In some cases it is a synonym for visual-/ graphic-/ user-interface-design. And sometimes there’s no clue. Googling for 'what is ux' will return you about 100.000.000 results. Trying to add something to this topic feels a bit ridiculous. But, hey, here's my 2 cents :-)

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